Business support website redesign

Posted under Projects, Web design

Lara Morgan devised Company Shortcuts to share her proven business performance systems online. The first incarnation of the website was well received as a concept, proving the business model and enabling investment for further web design development.

Morbean was tasked with pulling the design and identity of Company Shortcuts into line with other online premium SME business resources, to create a stronger brand and a better user experience through an enhanced interface and website design.

By clearly signposting key areas of the website from the home page, a specific user journey is created that not only channels users towards specific goals on the website, such as purchasing Shortcuts, and encouraging registration for additional ongoing marketing.