GFI channel partner campaigns

GFI Reseller Incentive

GFI Software approached Morbean to design sales incentive programmes for resellers of their Vipre Antivirus product. Both campaigns were B2B to resellers although one was specifically for their consumer product and the other for their business offering.

Both campaigns were incentivised with competition draws, one to win Apple iPads, iPods and iPod Banos and the other an all expenses trip to Vegas. Yielding an average of 7% sales increase of GFIs VIPRE Antivirus and Antispyware products amongst the resellers who took part, the campaign marked a significant ROI and enhanced the brand awareness of GFI.