Morbean

Kaplan Hawksmere provides professional training and education providing offsite training courses for businesses with learning packages.

With Kaplan’s buy-out of Hawksmere, Morbean were brought in to introduce the new [combined] brand to the market, displaying an invigorated company that has roots, but is also now something even better.

We identified the company as offering much more that a ‘chalk and talk’ approach to lectures, with specially designed ‘learning centres’ that served ‘brain food’ and decent branded coffee rather than hotel stew, and a full service approach to training with pre and post-training support. The resulting design concepts display a differentiation in the market place, conveying confidence in the product.