E-mail marketing used to increase online sales by 400%…

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Client:
Press Loft
Project:
Press Loft Email Marketing Campaign
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Press Loft were looking to create a more sophisticated email marketing strategy, both for the re-launch for their new website and to support on-going marketing and sales.

The objectives were to increase the number of sales from the website by 400% per month, to increase the number of trail sign-ups by 200% per month to raise the conversion rate of trails from 10% to 40% whilst generating a ‘buzz’ within the industry and increasing brand awareness.

Morbean designed and developed a set of email templates that could be easily adapted and deployed to suit their ongoing e-marketing strategy.