Morbean

Online press office, Press Loft, wanted to launch a network of blogs directed at consumers looking for information on the latest product launches.

The objectives were to gain a large, loyal readership of consumers and journalists making TrendLife an invaluable source of press for PRs, to capture PR contacts with product launches and press releases building the database for their other PR services and to generate high volumes of consumer traffic making blog appearances valuable coverage for PRs and companies.

The site required a bespoke CMS system built in Symphony to allow the introduction of additional sectors as the blog developed. Each sector was to have a customisable header and would be colour coded to distinguish it from the other sectors.

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